What is PageRank?
PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained. At the time, however, the PageRank system would revolutionize search engine rankings by including one key factor: a site's authority.
To determine how important, or authoritative, a site was Google chose several big sites, such as cnn.com, dmoz.org, and espn.com. These sites were clear authorities, and Google figured that if these websites chose to link to another site (let's say site B), then site B would receive a piece of that site's authority. If site B were to link to another site (how about C), then site C would also receive a piece of authority, though much smaller.
Using this system of passing authority, Google would then count up how much authority a site had and give it a PageRank from 0 to 10. The PageRank system has become more complicated since then, but this is how it all started.
What's my PageRank?
If you would like to see what PageRank your site has or other sites have, install Google's Toolbar. Google has made a small green bar that starts at 0 page rank (a blank bar) all the way up to 10 (a full green bar, which is 100% authoritative). It should be noted that the PageRank shown in the toolbar is an estimate released by Google, and it is only updated every 3 months or so.
Who Uses PageRank?
When PageRank first came out, only Google was using the technology, but as other search engines have seen how much it improved Google's accuracy, nearly every search engine has added the PageRank system in to be at least part of their algorithm. In the past, while many of the search engines were still working on adding PageRank to their search algorithm, some couldn't wait to make their own and instead signed deals with Google to have them power their results (Yahoo did this for quite some time).
Apart from search engines, SEOs (Search Engine Optimization specialists), link buyers, webmasters, marketers, and anyone interested in a site's value will often look to the Google PageRank when trying to quickly determine the importance of a site.
How Important is PageRank?
When Google was in its childhood, PageRank was the single most important factor for ranking well. However, as soon as the SEO community caught on to this, there was a great deal of people who found ways to artificially boost their clients' PageRank. Those sites became more authoritative than Google thought they should be. Since then, Google and other search engines have constantly refined how important PageRank is, and its importance has definitely declined through the years.
One tactic Google uses is to update Google Toolbar PageRank values four times a year instead of every week, making it difficult for SEOs to know a site's real PageRank. Another tactic is to prevent a site that has been known to sell links from passing any of its PageRank (authority) on to sites that it links to. However, Google can't use that tactic too much because then they run the risk of preventing good sites from being ranked as they should be.
This is a battle between Google and SEOs that will not be ending anytime soon!
Where do I Get PageRank for my Site?
Now we've come to the part where you actually have to do work! It's tough, but getting a high PageRank for your site should definitely be part of your longterm SEO strategy.
The only way to get PageRank is to get a link from a site that already has PageRank. This means that getting a ton of links from PageRank 0 sites will not help your score. However, a single link from a site with a PageRank 6 can immediately boost your site to a PageRank 5 if the site is trusted by Google and is not linking to a massive amount of other sites.
The process of increasing your PageRank is directly tied to link acquisition. Link acquisition is getting links from other sites, be it via natural or through link purchasing. We cover both of these topics in greater detail, and you should read each lesson to learn more about the benefits and drawbacks of each.
Final Thoughts: PageRank
Although not nearly as important as it used to be, PageRank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, but it is also a good indicator of which sites you should spend your most time trying to get links from. Sites with a PageRank 0 are either being punished by Google, or just have an authority of zero, nada, zilch, bupkis, and generally not worth your time.
মঙ্গলবার, ১২ মার্চ, ২০১৩
Off-Page SEO
SEO - Paid Links
Debating about whether purchasing links, reviews, considerations, etc. is ethical or not is something we'll leave up the individual. Search engines would prefer that all links are natural, but the fact of the matter is that a substantial number of the links on the internet have been paid for in one way or another. Be sure to check out http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 That aside, let's talk about the different kinds of paid links you have access to and some strategies for getting the best bang for your buck.
Permanent Vs. Temporary Links
The most temporary a link can be is a paid placement on a search engine. When you sign up with Microsoft, Yahoo, or Google to pay for an advertisement spot for a given keyword, you are not buying a link; you are buying a paid listing in the search results that is not guaranteed to even show up. Search engines do not index these links, and they are completely ignored when they are determining how much of an authority your site is. This is a common misconception among newbies, and you should be glad that you won't be wasting any money on your SEO efforts purchasing paid placements on the big search engines.
Moving away from search engines, however, most websites allow you to purchase a monthly text link or banner placement in a designated "sponsor" section. While this type of temporary link might give you some good click through traffic, the benefit in terms of SEO is limited. Search engines can take months before they credit your site with the new link, so if you only purchase a one month placement, you'll probably not see a change in your rankings. For SEO purposes, try to keep a link for at least three months before deciding if it's worth keeping.
On the flip side, a permanent link might be a placement in a website's link section, a review on a blog, or even a new topic posted on a forum. These links are typically forever, unless a site is taken offline (happens more than you'll like) or the site is sold and redone. These nearly-permanent links are the best for SEO and are key to building up your site's authority with the search engines in the long-term.
Where to Buy Links
There are several places to buy links. Some types of purchasable links have been around for years, and others are quite new. Expect to see this list change in the future, as it's one of the more volatile parts of SEO there is.
* Directories
* Forum Signatures
* Text Link Ads
* Blog Reviews
* Directly Contacting a Webmaster
Directories
There are literally millions of directories that you can submit your website to. Not only that, but there are services out there that will automatically submit your site to hundreds of directories, for a fee. These directories and services are, for the most part, worthless. The search engines caught on long ago to the people mass-submitting to directories, and now, only a select few directories pass on the link love they used to.
It should be noted that directories which are easy to get into are most likely going to contain a great deal of poor-quality sites. When the search engines figure out that a directory is not filtering submissions, the value of the link will be worth next to nothing. This is why we recommend that you focus on the three directories listed below (or niche directories for your industry). Avoid low quality general directories!
DMOZ
Viewed as the golden child of Google, the dmoz directory has often been the source of much anger and frustration from webmasters trying to get their site listed in this king of directories. Although the value of a link has decreased over the years, a link from dmoz.org can still significantly affect your search rankings. To be listed on dmoz all, you need to do is navigate to a category related to your site and submit a free submission.
However, don't expect an immediate response. dmoz is notorious for being slow to add links (and sometimes never) for a variety of reasons they probably won't tell you. Also, if you resubmit your site to a category you are often placed at the end of the queue, so don't submit more than once a year and hope for the best!
Best of the Web
One of the oldest sites on the net, http://botw.org/ has been around since 1994 and is pretty strict about who they let into their directory. To be considered for a listing you must pay a fee. They also have two different types of payment plans: annual or lifetime. If you're serious about your site being successful on the search engines, pay the lifetime fee, as it will pay for itself soon enough.
Yahoo
Yahoo's directory is similar to Best of the Web, but the quality is a little less. However, all search engines still consider this a valuable directory and a listing here will definitely boost your rankings.
Forum Signatures
Forums are a great source of traffic and link love for sites that are just starting out. First you need to find a forum that supports links in the signature, then you simply have to post on the forums to get links. Another option is to sponsor a member of that forum in exchange for them including a link to your website. However, it should be noted that some forums do not allow this, and you should research this issue before investing any money.
Important note: Some forums have a system where links are automatically marked with the attribute "nofollow", which means that they are marking the links as untrusted. Read up on our no follow lesson to see how this will affect the link love you receive from that site.
Text Link Ads
Although this isn't exactly a permanent form of advertising, these types of links tend to be a bit more below the radar than a typical site sponsorship deal. There are several text link ad brokers that have a network of sites that are willing to put text links on their website in return for a monthly fee. At some of these sites you can even get placed on a single page on the site, rather than on every page (this is good because then your link doesn't look like a normal sponsored link!).
Blog Reviews
With the rise of blogging popularity, it was obvious that something was going to come along to allow the massive amount of bloggers to make an extra buck. Well, there is a new option for bloggers to make money using ReviewMe, SponsoredReview, PayPerPost, and V7NContextual. All of these sites have a network of bloggers that are waiting to make a post for your company if you're willing to pay a fee. These posts can range from a full review of your product to a simple mention of your website in a post that's about the industry you work in.
These links are forever, but make sure you don't purchase links from blogs that have too many paid posts. The search engines are getting better at sniffing these sites out and will often penalize these blogs, preventing them from giving out link love if all they do is post sponsored reviews.
Directly Contacting a Webmaster
Often, the best way to get a nice link on a website is to talk to the owner of the website directly. By doing this, you can select sites that do not have a great deal of paid links already, and you can get a whole bunch of value at a reasonable price. The downside to this approach is that it takes more time and effort than it does going through another company that has streamlined the process for you.
সোমবার, ৪ মার্চ, ২০১৩
Social Media Optimization: Information
Title: SEO Tutorials and Courses for Social Media Optimization
Author: SEO University
Subject: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Tutorials, SEO Courses, SEO
Description: Social Media Optimization - SEO tutorials and courses for Social Media Optimization, including information about Social Media Optimization.
Keywords: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses
Publisher: SEO University
Last updated on: Monday, February 18, 2013
Topics: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses, SEO
Canonical URL: http://www.seouniv.com/2013/02/social-media-optimization.html
Social Media Optimization: Tutorials and Courses
* Social Media Optimization: Definition
* Social Media Optimization: Tutorials
* Social Media Optimization: References
Social Media Optimization: Definition
According to SEO Glossary and Dictionary, social media optimization (SMO) refers to the process of using a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization (SMO) is similar to search engine optimization (SEO), but differs in serveral ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social Media Optimization: Tutorials
Social Media Optimization, Social Media Optimization Tutorials and Courses
Tutorials and Courses for Social Media Optimization from SEO University
Social Media Optimization vs. Social Media Marketing
Why Is Social Media Optimization Important?
* Social Media Optimization can help you increase web traffics
* Social Media Optimization can help you increase website's search engine ranking
* Social Media Optimization can help you increase customers
* Social Media Optimization can help you increase the awareness of a product, brand or event.
* Social Media Optimization can help you increase marketing and brand building.
* Social Media Optimization can help you increase conversion and sales.
* Social Media Optimization can help you increase page views.
* Social Media Optimization can help you increase advertising exposure.
* Social Media Optimization can help you increase business development.
* Social Media Optimization can help you increase trustworthiness and goodwill.
* Social Media Optimization can help you increase online reputation management (ORM).
* Social Media Optimization can help you increase search engine reputation management (SERM).
Types of Social Media Optimization
Types of social media optimization include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
Rules of Social Media Optimization
* Create shareable content
* Make sharing easy
* Reward engagement
* Proactively share content
* Encourage the mashup
Author: SEO University
Subject: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Tutorials, SEO Courses, SEO
Description: Social Media Optimization - SEO tutorials and courses for Social Media Optimization, including information about Social Media Optimization.
Keywords: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses
Publisher: SEO University
Last updated on: Monday, February 18, 2013
Topics: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses, SEO
Canonical URL: http://www.seouniv.com/2013/02/social-media-optimization.html
Social Media Optimization: Tutorials and Courses
* Social Media Optimization: Definition
* Social Media Optimization: Tutorials
* Social Media Optimization: References
Social Media Optimization: Definition
According to SEO Glossary and Dictionary, social media optimization (SMO) refers to the process of using a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization (SMO) is similar to search engine optimization (SEO), but differs in serveral ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social Media Optimization: Tutorials
Social Media Optimization, Social Media Optimization Tutorials and Courses
Tutorials and Courses for Social Media Optimization from SEO University
Social Media Optimization vs. Social Media Marketing
Why Is Social Media Optimization Important?
* Social Media Optimization can help you increase web traffics
* Social Media Optimization can help you increase website's search engine ranking
* Social Media Optimization can help you increase customers
* Social Media Optimization can help you increase the awareness of a product, brand or event.
* Social Media Optimization can help you increase marketing and brand building.
* Social Media Optimization can help you increase conversion and sales.
* Social Media Optimization can help you increase page views.
* Social Media Optimization can help you increase advertising exposure.
* Social Media Optimization can help you increase business development.
* Social Media Optimization can help you increase trustworthiness and goodwill.
* Social Media Optimization can help you increase online reputation management (ORM).
* Social Media Optimization can help you increase search engine reputation management (SERM).
Types of Social Media Optimization
Types of social media optimization include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
Rules of Social Media Optimization
* Create shareable content
* Make sharing easy
* Reward engagement
* Proactively share content
* Encourage the mashup
Social Media Optimization: Information
Title: SEO Tutorials and Courses for Social Media Optimization
Author: SEO University
Subject: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Tutorials, SEO Courses, SEO
Description: Social Media Optimization - SEO tutorials and courses for Social Media Optimization, including information about Social Media Optimization.
Keywords: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses
Publisher: SEO University
Last updated on: Monday, February 18, 2013
Topics: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses, SEO
Canonical URL: http://www.seouniv.com/2013/02/social-media-optimization.html
Social Media Optimization: Tutorials and Courses
* Social Media Optimization: Definition
* Social Media Optimization: Tutorials
* Social Media Optimization: References
Social Media Optimization: Definition
According to SEO Glossary and Dictionary, social media optimization (SMO) refers to the process of using a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization (SMO) is similar to search engine optimization (SEO), but differs in serveral ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social Media Optimization: Tutorials
Social Media Optimization, Social Media Optimization Tutorials and Courses
Tutorials and Courses for Social Media Optimization from SEO University
Social Media Optimization vs. Social Media Marketing
Why Is Social Media Optimization Important?
* Social Media Optimization can help you increase web traffics
* Social Media Optimization can help you increase website's search engine ranking
* Social Media Optimization can help you increase customers
* Social Media Optimization can help you increase the awareness of a product, brand or event.
* Social Media Optimization can help you increase marketing and brand building.
* Social Media Optimization can help you increase conversion and sales.
* Social Media Optimization can help you increase page views.
* Social Media Optimization can help you increase advertising exposure.
* Social Media Optimization can help you increase business development.
* Social Media Optimization can help you increase trustworthiness and goodwill.
* Social Media Optimization can help you increase online reputation management (ORM).
* Social Media Optimization can help you increase search engine reputation management (SERM).
Types of Social Media Optimization
Types of social media optimization include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
Rules of Social Media Optimization
* Create shareable content
* Make sharing easy
* Reward engagement
* Proactively share content
* Encourage the mashup
Author: SEO University
Subject: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Tutorials, SEO Courses, SEO
Description: Social Media Optimization - SEO tutorials and courses for Social Media Optimization, including information about Social Media Optimization.
Keywords: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses
Publisher: SEO University
Last updated on: Monday, February 18, 2013
Topics: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses, SEO
Canonical URL: http://www.seouniv.com/2013/02/social-media-optimization.html
Social Media Optimization: Tutorials and Courses
* Social Media Optimization: Definition
* Social Media Optimization: Tutorials
* Social Media Optimization: References
Social Media Optimization: Definition
According to SEO Glossary and Dictionary, social media optimization (SMO) refers to the process of using a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization (SMO) is similar to search engine optimization (SEO), but differs in serveral ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social Media Optimization: Tutorials
Social Media Optimization, Social Media Optimization Tutorials and Courses
Tutorials and Courses for Social Media Optimization from SEO University
Social Media Optimization vs. Social Media Marketing
Why Is Social Media Optimization Important?
* Social Media Optimization can help you increase web traffics
* Social Media Optimization can help you increase website's search engine ranking
* Social Media Optimization can help you increase customers
* Social Media Optimization can help you increase the awareness of a product, brand or event.
* Social Media Optimization can help you increase marketing and brand building.
* Social Media Optimization can help you increase conversion and sales.
* Social Media Optimization can help you increase page views.
* Social Media Optimization can help you increase advertising exposure.
* Social Media Optimization can help you increase business development.
* Social Media Optimization can help you increase trustworthiness and goodwill.
* Social Media Optimization can help you increase online reputation management (ORM).
* Social Media Optimization can help you increase search engine reputation management (SERM).
Types of Social Media Optimization
Types of social media optimization include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
Rules of Social Media Optimization
* Create shareable content
* Make sharing easy
* Reward engagement
* Proactively share content
* Encourage the mashup
Social Media Optimization: Information
Title: SEO Tutorials and Courses for Social Media Optimization
Author: SEO University
Subject: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Tutorials, SEO Courses, SEO
Description: Social Media Optimization - SEO tutorials and courses for Social Media Optimization, including information about Social Media Optimization.
Keywords: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses
Publisher: SEO University
Last updated on: Monday, February 18, 2013
Topics: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses, SEO
Canonical URL: http://www.seouniv.com/2013/02/social-media-optimization.html
Social Media Optimization: Tutorials and Courses
* Social Media Optimization: Definition
* Social Media Optimization: Tutorials
* Social Media Optimization: References
Social Media Optimization: Definition
According to SEO Glossary and Dictionary, social media optimization (SMO) refers to the process of using a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization (SMO) is similar to search engine optimization (SEO), but differs in serveral ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social Media Optimization: Tutorials
Social Media Optimization, Social Media Optimization Tutorials and Courses
Tutorials and Courses for Social Media Optimization from SEO University
Social Media Optimization vs. Social Media Marketing
Why Is Social Media Optimization Important?
* Social Media Optimization can help you increase web traffics
* Social Media Optimization can help you increase website's search engine ranking
* Social Media Optimization can help you increase customers
* Social Media Optimization can help you increase the awareness of a product, brand or event.
* Social Media Optimization can help you increase marketing and brand building.
* Social Media Optimization can help you increase conversion and sales.
* Social Media Optimization can help you increase page views.
* Social Media Optimization can help you increase advertising exposure.
* Social Media Optimization can help you increase business development.
* Social Media Optimization can help you increase trustworthiness and goodwill.
* Social Media Optimization can help you increase online reputation management (ORM).
* Social Media Optimization can help you increase search engine reputation management (SERM).
Types of Social Media Optimization
Types of social media optimization include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
Rules of Social Media Optimization
* Create shareable content
* Make sharing easy
* Reward engagement
* Proactively share content
* Encourage the mashup
Author: SEO University
Subject: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Tutorials, SEO Courses, SEO
Description: Social Media Optimization - SEO tutorials and courses for Social Media Optimization, including information about Social Media Optimization.
Keywords: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses
Publisher: SEO University
Last updated on: Monday, February 18, 2013
Topics: Social Media Optimization, Tutorials for Social Media Optimization, Courses for Social Media Optimization, Information about Social Media Optimization, SEO Elementary Tutorials, Social Media Optimization Tutorials, SEO Tutorials, SEO Courses, SEO
Canonical URL: http://www.seouniv.com/2013/02/social-media-optimization.html
Social Media Optimization: Tutorials and Courses
* Social Media Optimization: Definition
* Social Media Optimization: Tutorials
* Social Media Optimization: References
Social Media Optimization: Definition
According to SEO Glossary and Dictionary, social media optimization (SMO) refers to the process of using a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization (SMO) is similar to search engine optimization (SEO), but differs in serveral ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social Media Optimization: Tutorials
Social Media Optimization, Social Media Optimization Tutorials and Courses
Tutorials and Courses for Social Media Optimization from SEO University
Social Media Optimization vs. Social Media Marketing
Why Is Social Media Optimization Important?
* Social Media Optimization can help you increase web traffics
* Social Media Optimization can help you increase website's search engine ranking
* Social Media Optimization can help you increase customers
* Social Media Optimization can help you increase the awareness of a product, brand or event.
* Social Media Optimization can help you increase marketing and brand building.
* Social Media Optimization can help you increase conversion and sales.
* Social Media Optimization can help you increase page views.
* Social Media Optimization can help you increase advertising exposure.
* Social Media Optimization can help you increase business development.
* Social Media Optimization can help you increase trustworthiness and goodwill.
* Social Media Optimization can help you increase online reputation management (ORM).
* Social Media Optimization can help you increase search engine reputation management (SERM).
Types of Social Media Optimization
Types of social media optimization include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
Rules of Social Media Optimization
* Create shareable content
* Make sharing easy
* Reward engagement
* Proactively share content
* Encourage the mashup
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